Importance of crisis management

Businesses are now alert to the need for crisis management and business continuity after last month's political protest, according to Dell (Thailand), which has managed to continue serving their customers despite its headquarters being on Sathon Road - the centre of the crisis - thanks to flexible computing.

According to Dell (Thailand) managing director Anothai Wettayakorn, employees worked from home, and while this might have led to a reduction in productivity, the mobility of the workforce was critical at such a time.

"We are moving to the cloud and virtualisation era," the managing director said, pointing out that a mobile workforce comprises three major parts - organisations with productivity and business continuity, user requirements with more variety and IT which can serve users with flexible computing.

Dell's Flexible Computing solutions and services extend the reach of virtual desktops and focus on granular applications and profile options.

The approach gives customers outstanding flexibility to centralise and control desktop management while enjoying the uncompromised experience of a full PC and thus organisations can now maximise workforce management and productivity.

"With flexible computing, all information is stored at the data centre and users can access it from anywhere," said Anothai.

Dell recently rolled out cloud services, of which three are value-added - namely, crisis management, email continuity and virtual remote desktop.

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