One aspect of the Government's "creative industry" push to uplift Thailand's economy is the digital content industry, in an attempt to make the country stand out in the Asia market.

Thailand's ICT Master Plan 2009-2013 has a key objective to put in place actions that will result in significant growth of the nation's digital content industry. The Master Plan aims for the industry to be worth 165 billion baht by 2013.

This year, the market expects to reach 22.8 billion baht, of which 11.4 billion baht will come from animation and the remainder from games.

This will be an increase on last year, when the market size was 20.5 billion baht, made up of 10.2 billion baht from animation and 10.3 billion baht from games. However last year's figure was down from 2008, when the industry was worth 21.2 billion baht. This drop was blamed on the economic downturn.

Read full story::Creative industry initiative gives Thai animation a push