Experts are predicting digital distribution will revolutionise the game industry by opening hitherto unavailable opportunities for developers.

But at the same time, gaining a foothold in rising economic superpower China will require co-production models.

These industry figures were speaking at the Thailand Digital Content International Seminar 2010, which featured The Road to Global Market collaboration initiative, co-hosted by the International Institute for Trade and Development and Sipa.

Ten local animation companies have so far been selected to take part in the initiative. They are Beboyd CG, Animotif Studio, Lunchbox Studio, Kanya Animation and Polypress Studio, and game producers Novaleaf, PromptNow, Game Square Interactive, AIM and CyberPlanet Interactive.

Frank Holz, management consultant and owner of Interactive Entertainment & Multimedia Consulting from Germany, said the international games market is worth $52 billion, which is bigger than the international movie and music markets - and it is expected to grow by 5-7 percent over the next five years.

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